There's no denying the growing importance of the internet.
Nearly all 'consumers' (people who purchase things) now shop online. And shopping from mobile devices such as iPads and smartphones has increased a whopping 81% from 2012 to 2013.
|A typical "ghost mall"|
So who is driving this acceptance of web shopping? Well, the designers of these sites play a large role in this "new shopping experience". Web Designers and Developers style, build and maintain these platforms to allow for easy use, maximum compatibility, and a pleasant consistent overall experience. (The online equivalent to soft lighting and Musak playing the background while you shop.) And have you noticed how they track your browsing and purchasing habits so the sites can recommend relevant suggestions? That growing trend of 'up-selling' and 'cross-selling' products is more prevalent than ever.
But making a successful web site requires a lot of work. It requires someone to structure the layout, design the look, code the functionality, manage the search engine optimization, and design the database and back-end controls. And that's just the beginning. So careers in web site development are varied and always evolving. It's an exciting thriving industry with lots of room for professional and personal growth. Web Design typically embraces leading-edge technology to stay one step ahead of the competition. It's a career that could easily be classified as "fun". But don't take our word for it... Meet Cory.